Storytellers on a mission to reignite hope.
We work with small climate organizations to create accessible stories that spotlight bold innovation.
Clouds cover 50% of Earth at all times, witnessing generations of human activity—they have much to say…
Humans, in our polarized world, embrace our shared humanity only when prompted by “external” forces—imagine the whole species on trial...
Humanity is on trial®
…and the charge is apathy. Apathy breeds inaction, and inaction is the greatest barrier to climate solutions. As indifference grows, so does the danger to our world. That’s why we’re fighting back—with human-centered design, nature-inspired storytelling, and powerful multimedia—to ignite action and keep hope alive.
Nature-Inspired Storytellers
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Adonis Logan
FOUNDER
Wagwan, I’m a Bay Area-based writer, speaker, and photographer with a deep obsession for clouds. I blend my background in finance and climate tech to connect seemingly unrelated ideas—like “Clouds” and “Humans”—to spark new thinking and inspire hope for a brighter future.
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Marius Jackson
FOUNDER
Hi! I'm an Expert Designer and Creative Strategist with a proven track record of bringing ideas to life through stunning visual designs, wireframes, prototypes, and brand development. Leveraging human-centered design and DEI strategies, I use empathy to impactful opportunities.
A letter to those who dare to never look at Clouds the same —
We live by the 3 Cs: Community, Confidence and Curiosity — you need the confidence to be curious, only then will you discover your community. We embody this within our work and imagination, leading with vulnerability and untapped optimism. Like us, Clouds V. Humans is multifaceted:
On a political level, think of Clouds v. Humans as a generational trial, with Clouds as the Plaintiff and Humans as the Defendant.
On a digital level, you surely thought of the effortless and infinite cloud storage. But remember OUR clouds, reconnect with the overlooked aspects of nature.
On a social level, we all know what clouds are, but maybe only 5% of our species understand what they do and why. This stark juxtaposition between notoriety and understanding is mirrored in the experiences of many identities.
On a scientific level, clouds are made of dust covered in water vapor. Earth is a galactic speck of dust covered by 70% water, situated in a cloud known as the Milky Way. Looking up at a cloud while floating in a cloud…perspective.
The through line amongst all? You’ll find it when you disconnect and reconnect.